Shopify Theme Migration & Conversion Optimization for Fashion Brand
Migrated
LegSlims™ (a female leggings brand) from an older Shopify theme to the new
Dawn theme, while preserving the original UI and user experience. Ensured pixel-perfect design matching. Integrated the
Intelligems A/B Testing App to support
upsell testing, price experiments, and layout optimization to improve conversion rates and shopping behavior insights.
1. Full Theme Migration to Shopify 2.0 (Dawn Theme):
We successfully completed a full Shopify Theme Migration for LegSlims™, upgrading the store to the Shopify 2.0 Dawn Theme. The migration ensured enhanced performance, faster loading times, and access to the latest Shopify features. The new theme provided a modern structure that supports advanced customization and flexibility, laying a strong foundation for future growth.
2. UI Matched 1:1 from Old Theme to New:
During the Dawn Theme Customization, we ensured that every part of the website — from layout and typography to spacing and color palette — perfectly matched the old theme. This 1:1 UI/UX matching preserved the familiar look and feel that customers were used to, while improving design consistency and usability across all devices.
3. Intelligems A/B Testing App Integration:
To drive data-backed decisions, we integrated the Intelligems A/B Testing App into the Shopify store. This integration allows the brand to test various design layouts, pricing models, and upsell offers. By analyzing customer behavior and engagement patterns, A/B testing setup helps improve conversion rates and identify which changes deliver the best results.
4. Setup for Upsells, Price Testing & Layout Variants:
We configured multiple upsell offers, price testing experiments, and layout variations to help the brand discover which combinations resonate most with its audience. This setup empowers LegSlims™ to continuously refine its sales strategy and optimize conversion performance through real-time insights provided by Intelligems.
5. Responsive, Optimized Storefront:
The upgraded Shopify 2.0 storefront was designed with a fully responsive layout, ensuring seamless performance across desktop, tablet, and mobile devices. The site was optimized for speed, SEO, and smooth navigation — improving the overall shopping experience and supporting higher engagement and conversion optimization.
Conclusion:
Through this Shopify Theme Migration and
Intelligems A/B Testing Setup, LegSlims™ now benefits from a modern, responsive, and data-driven storefront. The project not only preserved the original brand design but also elevated performance and created new opportunities for conversion optimization and long-term growth.
We Work On: legslims.com